Kotler and Keller describe holistic marketing as the recognition “that everything matters in marketing – and that a broad, integrated perspective is often necessary.” (Kotler and Keller, p. 18) In other words, this type of marketing is not limited to the product or the customers. It's not just about selling prices and markets. Holistic marketing blends all of these things with non-traditional viewpoints such as environmental impact, ethics, community building, partner relations, employees, internal communications and much more. MarketingProfs suggests that “For a truly holistic approach, you must not only look at the big picture, but also involve the entire organization” (MarketingProfs.com, 2014). There are 4 fundamental dimensions that constitute holistic marketing. These are internal marketing, performance marketing, integrated marketing and relationship marketing. Provide an overview of the fundamental dimensions associated with holistic marketing. There are 4 fundamental dimensions associated with holistic marketing. Each of these fundamental dimensions provides its own information about differences....