Narrative reporting is a collection of information used to represent a company's business, market position, strategy used, performance and future prospects. The events that occurred, the different details and descriptions are generally at the center of narrative reporting. The narrative report tasks the company presenter to put in a certain order the events that occurred, which lead to any type of compilation or problem. The main body of the essay will include a critical discussion of some key characteristics required for the production of a good narrative report. It will also include a critical discussion of the usefulness of narrative reporting in managerial and shareholder decision-making. It also describes some of the most important characteristics of producing a good annual report. The public company used as an example to support the discussion in the essay is Anheuser-Busch InBev. The company is a global leader in the beverage and brewing industry, with more than 25 percent global market share and, as of March 2012, was the largest fast-moving consumer goods company by asset value. business. (Anheuser-Busch InBev Annual Report 2012) Multiple studies over the past few years provide us with insight into the usefulness of corporate annual reports to investors. The evidence developed as a result of the studies is contradictory, as it was conducted only with individual investors. (Anderson, 2012) The following sentences include a discussion of the different results obtained from the studies, such as investment objectives, sources of information, readership and importance of sections contained in companies' annual reports , the desire for additional information and others. The investment objective. ..... middle of paper ......the distribution of the company is useful for the reputation of the company. Works cited • Anheuser-Busch InBev, 2012. Annual report 2012. [online]; Available at: http://www.ab-inbev.com/pdf/AR12/AB_InBev_AR_EN.pdf; [Accessed 4 February 2014];• ACCA and Deloitte, 2010, “Hit the notes, but what's the tune?”• Anderson, R. 1981, “The usefulness of accounting and other information disclosed in reports corporate annual reports”;• Campbell, D. & Slack, R. 2008, “Narrative reporting: analysts’ perceptions of its value and relevance”;• Deloitte 2013, “A new beginning: insights from annual reports”; • FRC 2011, “Cutting out the clutter: Combating clutter in annual reports”;• Yeoh, P. 2010, “Narrative reporting: the UK experience”;• Shadunsky, A. 2011, “What information contained in an annual report can be misleading for investors? [online]; Available at: http://bit.ly/LPNz6u; [Accessed February 4 2014];