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  • Essay / Customer Satisfaction Analysis - 2470

    Customer satisfaction is considered an ambiguous area without a conceptual framework, especially in public transport (Kostakis & Pandelis, 2009). Customer satisfaction is indeed intangible and a central concept in marketing literature (Angelova & Zekiri, 2011), in business and in the academic world (Tikkanen & Aladditionsijaui, 2002). It has attracted increasing interest and importance since the 1950s until today (Bilgin, 2010). The actual manifestation of satisfaction differs from person to person and from one product/service to another. Peyton et al. (2003) note that it would indeed be an understatement to say that there is no general agreement on how to define satisfaction. The most commonly used conceptualizations are based on two perspectives: cumulative and transactional (Gandhi & Kang, 2006). Several authors agree that it is necessary to adopt a cumulative definition of satisfaction (Johnson, 2002) because cumulative satisfaction is a more fundamental indicator of past, current and future performance of the company (Hsu, 2008) rather than specific transactional information about a product. or a meeting with a service. Previous studies on consumer satisfaction view it as a single variable that involves a single evaluation exercise on the part of customers and may not be related to the number of times the consumer has used such service or evaluation exercise. pre-assessment. Thus, customer satisfaction passes through the furnace of the experience of a service to its evaluation. The experience can be enjoyable but still unsatisfying because it is not as enjoyable as expected. So satisfaction/dissatisfaction is not an emotion, it is the evaluation of the emotion" (Hunt, 1977). Metters et al., (2006) define satisfaction as the fulfillment of the consumer, respectively the environment paper... ...012) in a study carried out in Pakistan using a purposive sampling of 120 questionnaires (60 men and 60 women of different ages and status) aimed at discovering how the quality of service influences the customer satisfaction. It was revealed in the multiple regression study that there was a positive relationship between service quality and customer satisfaction in the public transport sector in Pakistan (. 2013) studied the level of passenger satisfaction with the service delivery of Metro Mass Transit Ltd. in Koforidua, Ghana by incidental sampling of 200 questionnaires by adopting a modified SERVQUAL model, the analysis revealed that. About 60% of MMT passengers are satisfied, about 20% are indifferent, while the remaining 20% ​​are dissatisfied. passengers could switch to other service providers.