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  • Essay / Tricorbraun Case Study - 1511

    TricorBraun meets this task with comprehensive choice and resourceful value. As a business consultant for TricorBraun, we will find or help create exactly what a client is looking for (http://www.webpackaging.com/packaging-suppliers/tricorbraun/). However, how well TricorBraun has implemented the company's delivery process and standards. Currently, TricorBraun is partnering with the owners of Sunny Delight Beverages Co., meeting its sustainability goals and setting new goals. TricorBraun prides itself on Customer Lifetime Value (CLV), which is the total dollars generated from a customer over the life of the relationship with TricorBraun and Sunny Delight, the customer. Here is a simple example with a customer (Sunny Delight) who made several purchases over a period of