A jumping place1. There are many differences between Spanish culture and that of the United States. Using Hofstede's four cultural dimensions: power distance, individualism, uncertainty avoidance and masculinity to illustrate how various cultures around the world influence people's behavior, we are able to compare the differences between Spain and the United States (Luthans & Doh, 2012). Distance: the degree to which less powerful members of an organization accept that power is unequally distributed (Luthans & Doh, 2012). Individuals in countries with high power distance always obey orders given by their superiors (Luthans and Doh, 2012). According to Figure 4-5, the United States ranks lower in power distance than Spain, which is closer to the middle region, but still leans more toward higher power distance. Organizations in Spain would be more likely to promote inequality and would be more centralized with a greater number of supervisory positions than here in the United States (Luthans & Doh, 2012). care only for themselves and their immediate families, while on the other end of the spectrum, collectivism is the tendency of people to belong to groups that look out for each other (Luthans and Doh , 2012). The United States is more of an individualistic country according to Figure 4-5, while Spain falls almost equally between individualism and collectivism, and would therefore be much more likely to distrust others opposed to them- themselves and members of their immediate family. Uncertainty avoidance: the extent to which people feel threatened by uncertain situations and have created beliefs and institutions that attempt to avoid such situations (Luthans & Doh, 2012......middle of the article ......ty in all three countries regarding uncertainty Finally, in terms of masculinity, France is very similar to Spain since the two countries are very close to each other on The graph shown in Figure 4-7 The similarities between Spain, Italy and France would allow the company to expand in Europe without having to expand the number of resources required. identification of cultural norms, as was necessary when starting its operations in Spain. There may still be language barriers, but overall the similarities would be a considerable advantage for the company. Expanding into countries close to each other and across all EU members provides another level of benefits and economies of scale that the company could use to its advantage in its efforts to capture market share. market in the greater European region..