The Sexual Objectification of Women in Advertising in the United StatesIntroductionWhen was the last time a black face was intentionally seen in an advertisement? What about too white skin, freckles, wrinkles, piercings or big roles? It can be ensured that advertisers do not show these things unless they have a specific objective. Likewise, smooth, flawless, tanned skin with perfect bone structure, perfect attire, sparkling eyes and more than enough glow and shine is the incapable goal of thousands of women in America. This may explain the large number of depressions, cuts, bolemia, anxiety attacks and various other consequences of self-esteem that begin to rise uncontrollably. According to the American Association of Advertising Agencies, we view up to 3,000 ads every day, which adds up to more than 1 million a year. (womeninads.webs.com) Advertisements shape American culture, and because of their influence on society, they are a driving and powerful medium. Advertisements impact a person's thoughts, actions, and even beliefs. In fact, many would say that advertising does not persuade, but manipulates. And interestingly, some might go so far as to say that advertising stifles choice through subliminal messages and can become a more powerful force than a persuasive message. (http://makewealthhistory.org/2011/10/26/the-trouble-with-advertising-2/) Despite this view, many people can agree that advertisements are effective, that they make money money and build the economy. This article will discuss the sexuality of advertisements using sexual objectification theory, which will be described, methodized, historicized, theorized and justified.DescribeSexual Objectification Theory is described...... middle of article ......berg, J. (2008). The sexual objectification of women in advertising: a contemporary cultural perspective. Journal of Advertising Research, 48(1), 71-79.(http://makewealthhistory.org/2011/10/26/the-trouble-with-advertising-2/)womeninads.webs.comFredrickson, BL and Roberts, YOUR. (1997), OBJECTIFICATION THEORY. Psychology of Women Quarterly, 21: 173-206. doi: 10.1111/j.1471-6402.1997.tb00108.xMass Communication Theory: Foundations, Ferment and Future By Stanley Baran, Dennis Davis p. 187, chp 6. Zurbriggen, Eileen L; Ramsey, Laura R; Jarworski, Beth K. Sex Roles 64. 7-8 (April 2011): 449-462http://plato.stanford.edu/entries/feminism-objectification/visual descriptions of sexual objectification)socialpsychology.orgAllyn, Rachel. Alliant International University, San Francisco Bay Area, ProQuest, UMI Dissertations Publishing, 2005. 3191964.