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Essay / The History of Detroit Diesel - 1077
Have you ever wondered how Detroit Diesel became what it is today? Detroit Diesel Corporation manufactures diesel and alternative fuel engines for trucks, buses, commercial and recreational watercraft, military and more. This is how Detroit Diesel has progressed over the years with engines and the help of other distributors and dealers. The story of Detroit Diesel began in 1938, as World War II intensified. The same year, General Motors created the GM Diesel division, the ancestor of Detroit Diesel. It was an epic era when the tradition of strength, quality and reliability was born. (Detroit Diesel) After the war ended, GM Diesel recognized the growing opportunity in the over-highway truck market. In 1957, GM Diesel released the 57 and 71 series for on- and off-road use. They also began to focus on developing a global distribution network of independent, authorized distributors and resellers to provide parts and services. In 1965, GM Diesel became the Detroit Diesel Engine division. In 1970, General Motors consolidated the company with the Allison Division's closely related transmission and gas turbine businesses, forming the Detroit Diesel Allison Division. (Detroit Diesel) By the 1980s, the Detroit Diesel Allison division had lost most of its market share to Cummings Engines. . Their engines did not work well and they lost many customers. In 1987, GM began looking for a buyer to take over the division. In 1988, a joint venture between Penske Corporation and General Motors created Detroit Diesel. Penske revived Detroit Diesel and in 1992 the company rebounded and made a net profit of over $20 million in 1993. (Detroit Diesel Cooperation) Today, Detroit Diesel Corporatio......in the middle of paper......you have a history dating back to the 1930s. They also feature the most fuel efficient engines that are serviced by a global network of over 800 authorized locations around the world. Works Cited "Detroit Diesel Corporation -- Company History." Find financing from banks, investors and other financing sources | FundingUniverse. Internet. February 1, 2012. "Detroit Diesel - Classic Engines." Detroit. Internet. February 2, 2012. "Detroit Diesel - Series 60 Heavy Duty Diesel Engine." Detroit. Internet. February 2, 2012. “Detroit Diesel – History.” Detroit. Internet. February 2. 2012. .