• It gets 35 miles per gallon on the highway• Has an automatic transmission• Is it a four cylinderAlthough there are many other features on the car that a seller would need to know, these are the absolute basics that anyone interested in buying a car would want to know. There are certainly additional features such as Bluetooth and car navigation system. Once you have determined that you know your customer and your product, it can be very helpful to do a SWOT analysis to see if your product can actually benefit the customer. A SWOT analysis for a Camry would be: Strengths: Reliable, affordable, well made, outstanding reputation, cost effective, safe and comfortable. Weaknesses: Doesn't get the best gas mileage of a sedan, and it's not the cheapest. Opportunities: Customers will save money and can either save that money for the future or use it to purchase additional features not included in the base car model. Threats: The market is full of sedans that all have very similar features and it can be difficult to truly distinguish your product in the public eye.