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Essay / TH - 496
To be completedThe Tommy Hilfiger Corporation, through its subsidiaries, designs, sources and markets men's, women's and children's clothing under the Tommy Hilfiger brands. The main product of Tommy Hilfiger Corporations is clothing which is divided into two broad product categories: men's and women's clothing. Tommy Hilfiger has an aggressive market development strategy by diversifying and pursuing markets already supported by the company. The company took advantage of its success in the United States and found comparable markets abroad with great success. The company is the strongest in the United States due to its huge volumes. They are the fastest growing in Europe. They are also the #1 designer brand in Central America, South America and Canada. The company remains in the top ten in Japan with strong competition. Activity is also strong in Southeast Asian markets such as Hong Kong, Taiwan, Korea and Singapore. Tommy Hilfiger is currently establishing itself throughout China and considers India as its new horizon. The company's market development is strong and growing with each quarterly report. They are bringing new products to existing target markets around the world and are also exploring the possibility of getting involved in products without the Tommy Hilfiger namesake. Through a range of strategic licensing agreements, the company offers a wide range of clothing, accessories, footwear, fragrances and home furnishings. The Company's products are available in leading department and specialty stores in the United States, Canada, Europe, Mexico, Central and South America, Japan, Hong Kong and other countries. Far East, as well as in its own network of specialized stores and factory outlets in the United States, Canada and Europe. www.tommyhilfiger.comTommy Hilfiger has a competitive advantage over its competitors. It’s their product mix that gives them the edge over competitors like Sean John, Phat Pharm, Ecko and Enyce. Along with other competitors like Nautica and Polo, they compete on similar grounds, but lead them with the sheer diversity of their product line. Polo and Ralph Lauren are legendary brands, but Tommy Hilfiger has done a remarkable job of micromarketing and attracting the core of fashion buyers. Tommy Hilfiger leaves behind its urban competition thanks to its strong international markets and its ability to open new markets where fashion has not been one of the best sellers. Within the volatile fashion industry, Tommy Hilfiger is considered a much more stable brand. Their product appeals to a wider segment of the U.