The media is all around us, from television to billboards, making it difficult not to be influenced by the media in one way or another. Unfortunately, the media has led women to believe that in order for women to be considered beautiful, they must meet the characteristics of what the media considers beautiful. Hurting women both psychologically and physically. Leah Hardy (2010) argues that today's magazine models are merely works of digital retouching. Digital retouching involves using a computer program to remove unwanted impurities from the body, thereby giving a person an ideal appearance. Digital retouching sends a negative message to women because it gives a false idea of ​​what beauty is. It's impossible for women to look like digitally retouched models because they're not real. In the film Killing Us Softly 4, Jean Kilbourne states that advertising sends the same type of message to women (Kilbourne, 2010). Kilbourne says: “Advertising tells women that what is most important is their appearance, advertising surrounds us with the image of ideal beauty. However, this perfection cannot be achieved. It’s a look that was created through airbrushing, cosmetics and computer retouching” (Kilbourne, 2010). Women are told that to fit into society they must look a certain way, but this is almost impossible because the standards are too high. Kasey Serdar (2005) argues that only a small number of women can actually fulfill these characteristics. of what the media defines beauty. Yet women are constantly exposed to the ideal image of a woman. Serdar (2005) illustrates that "models featured on television, advertising, and other forms of popular media have an ideal body weight approximately 20% lower, thus meeting the dia......middle of the paper ......6 /Former-Cosmo-editor-LEAH-HARDY-airbrush-skinny-models-look-healthy-big-fat-dangerous-lie.html#ixzz2tDGn12k7Harro, B. (2010). The socialization cycle. In M. Adams, W. Blumenfeld, C. Castaneda, H. Hackman, M. Peters, and X. Zuniga (Eds), Readings for Diversity and Social Justice, (2nd ed.). (pp. 157-164). New York Routledge. Johnson, A.G. (2010). The social construction of difference. In M. Adams, W. Blumenfeld, C. Castaneda, H. Hackman, M. Peters, and X. Zuniga (Eds), Readings for Diversity and Social Justice, (2nd ed.). (pp. 157-164). New York Routledge. Kilbourne, Jean. (Director/Producer). (2010). Killing Us Slowly [Documentary].Serder, Kasey. (2005). Female body image and mass media. Perspectives on how women internalize the ideal beauty standard. Retrieved from https://www.westminstercollege.edu/myriad/index.cfm?parent=2514&detail=4475&content=4795