Keller's definition of sales promotion was a short incentive that encourages consumers to try or use the product or service. The sales promotion channel is primarily used in consumer markets, especially immediately after the launch of a new brand or product line. In addition, it is intensively used in markets that are already mature and where market share gains are very limited, leaving promotion channels as the main means of changing consumer usage behaviors and improving brand performance. . Sales promotions aim to provide consumers with added value so that they are led to an immediate purchase. Sales promotion can be described as marketing activities that create added value or incentives that distributors and the sales force can use to convince consumers to purchase. This channel can be divided into two broad categories: (1) consumer-oriented sales promotion and (2) trade-oriented sales promotion. The first type targets the end consumer and usually relies on offering coupons, samples, discounts, contests, sweepstakes or other types of activities that can attract consumers. The second aims to promote products and services to intermediaries: distributors, retailers, wholesalers.,