Public Relations OpportunityPublic Relations or PR for short can help launch the sale and promotion of a new product or destroy it before a company can take it off the shelves . New businesses and consumers tend to confuse public relations with advertising when in reality they are polar opposites. When a company advertises, it pays to promote its products on television, radio, or any other type of media outlet. Public relations, however, the company can enjoy the benefits of public relations without having to pay for it. Public relations is defined as: “A form of communication aimed at gaining public understanding and acceptance” (Learnthat, 1998-2004). “A promotion intended to create goodwill for a person or institution” (Wordnet, 2010). That said, a company that has a good public relations team or person has a good chance of its product reaching the targeted market. When conducting PR, the company must understand the needs of consumers and show how the product will meet their needs compared to its competitors, in doing so the PR must give sales pitches that show why the Jabber 7 is the car that will meet their needs. Based on the statistical data obtained through our market research, BMW chose the most opportune time to launch the Jabber 7. With American gasoline, people are looking for a better way to contribute to the protection of the environment and to save money in the process. BMW's going green will not only produce a car that performs better and doesn't rely on harmful pollutants, but will also create new jobs for thousands of Americans to build these cars. With BMW's quality rating over the years, the consumer can expect a smoother driving vehicle, available in the BMW 600 coupe style or the luxury style of the BMW 545 offering up to middle of paper. ..... BMW dealers' car lots. The second phase of the strategic marketing plan is promotion. The marketing team will use the four main elements to promote the Jabber 7. Public relations, word of mouth, advertising and point of sale are the four elements the marketing team will use to promote the Jabber 7. The team marketing will do single car racing. driver to promote the car on the circuits during race days. The celebrity will attract older and younger drivers to the Jabber 7. The company will also offer free test dives at race circuits and BMW locations. The marketing team will produce a television commercial to promote the car during sporting events such as football and basketball games. The marketing team will offer interviews to select test drivers to receive feedback on the driving performance of the Jabber 7. The interviews will be used for company word-of-mouth promotion.