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  • Essay / An analysis of customer experience in the 21st century

    Overall customer satisfaction is the key performance variable of our study and is measured against the determinants of customer satisfaction: customer experience, customer trust, process customer compliance, customer awareness and customer perception. This brings us to the empirical analysis of the model and its variables. In this section, it is noted that researchers acquire knowledge based on observation and experimentation. Using the determinants of customer satisfaction such as service quality, customer perception, customer experience, customer awareness, customer compliance process and customer trust, we presented the empirical evidence that Many researchers have discussed the concept of customer satisfaction in the financial sector as follows: as well as in a regulatory environment in some