KFC was the first multinational fast food company to set up in India, following the Indian government's economic liberalization policy in the early 1990s. KFC received permission to open 30 new outlets across India. KFC opened its first fast food outlet in June 1995 targeting the upper middle class population. After being acquired by PepsiCo, PepsiCo planned to open 60 KFC and Pizza Hut outlets in the next 7 years in the country. The entry mode used by KFC in India was mainly franchise business model. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay PESTEL ANALYSIS OF KFC IN INDIA Politics: India Liberally Opens Doors to International Fast Foods. FDI facilitates the entry of multinationals and global companies into India. Economic: A growing middle class population with increasing purchasing power only makes India an attractive location for investments and hubs for global businesses to expand. Social: housewives become working women and leave the kitchen to move into offices. Many Indians are vegetarians, so the menu had to change drastically. Technological: Enough enabling technologies are available in India. It eventually became the computing center of the world. Legal: Franchise models are widely available and operating successfully in India in the restaurant industry. This is a trend and KFC is also following the same. Environmental: Environmental activists oppose animal slaughter like PETA which can create problems. This will be a problem and will have a negative impact on KFC's operations. KFC BUSINESS MODEL Keep in mind: this is just a sample. Get a personalized document now from our expert writers. Get a Custom Essay The business model is the same everywhere in the world. Eleven percent of the outlets are company-owned, while the rest are operated by franchisees. KFC mainly follows the franchise business model. The franchisor is KFC Corporation (KFCLLC) whose parent company is YUM! Brands, Inc. KFC Outlets prepares and sells chicken, snacks and other approved menu items using certain trademarks and trade secrets owned by KFC Corporation. The Franchise Agreement grants franchisees a license to use: Certain trademarks, trade names, service marks, logos and trade symbols of KFC that the franchisor licenses from time to time, including the trademarks “KFC” and “Kentucky Fried Chicken”; Proprietary business formats, methods and procedures. , designs, layouts, standards and specifications authorized by the franchisor, only within the framework of the operation of the point of sale.