Qualman in his book “Socialnomics: How Social Media Transforms the Way We Live and Do Business” states: “In business, [social media] is not just for in the marketing and public relations department. Rather, it is imperative that social media be an integral part of a company's overall strategy. Whether a business is large or small, its overall success will be partly due to its success within social media. , and it touches every aspect of an organization, from front-line customer service and sales to human resources and information technology. In fact, businesses use the sites to communicate with customers, get their feedback, learn about upcoming events, and build long-term relationships with customers. Many companies pay great attention to the development of social media marketing. Every business uses social media in different ways. Companies open their company pages on social networks. Maintaining a business page on the social network allows businesses to promote the brand, product or service; carry out advertising and marketing campaigns; strengthen the position of the company and its products on the market; and analyze demand by evaluating quantitative indicators, attendance, citations and