The Government of India is facing the problem of traffic jams in its four metropolitan cities namely Delhi, Mumbai, Kolkata and Chennai. Delhi is the worst affected. Reports indicate that on average 1,200 vehicles are added to Delhi's roads daily. In September 2010, Mail Today published a report citing CRRI scientists. He said, "Six years of Delhites' career is spent in harsh conditions as 7 million working hours and Rs 100 crore of productivity are lost to traffic jams, making the capital the most congested city in "What worries the ministry is that even though the Master Plan's projections for public transport usage reach a staggering 80 percent by 2020, it has actually fallen to less than that. 40 percent at current rates. In an effort to manage traffic and achieve the master plan objectives, the Delhi Government has selected your company to provide consultancy to resolve this issue.Q1. What are the key factors you will consider in analyzing the problem? What methods will you use to analyze the factors? (5)Answer)Impact of economic development on urban traffic: With increasing economic development in a country like India, car loans are proliferating and banks are ready to come to the doorstep of a middle class person to provide car loans to provide a helping hand. get them off their motorcycles. Indians purchased 1.5 million cars in 2007, more than double that of 2003. The collective growth of the passenger automobile segment between April 2008 and March 2009 was 12.18 percent. The Indian population and its traffic are concentrated in its cities. The migration of rural population to urban areas in search of better job prospects has made cities densely populated. About 27 percent of the population lives in urban areas. Some of the key facts behind the increase...... middle of paper ...... a lot of advertising to attract customers since people will come with their vehicle to gas station and can leave it at the center service for its maintenance. Customers can benefit from flat-rate service offerings such as:1. The one-year annual subscription includes the following benefits • Monthly maintenance of your vehicle. • 5/15/30 Liters. gasoline/diesel. Every month.• Pick-up and drop-off service.• Monthly performance report of your vehicle.All of the above only for Rs. 9,999. 30,000 per year. Similar customers may have the option to customize the plan on a monthly/quarterly basis and can add or remove a service from above to give pricing flexibility. This business can reap huge benefits from tie-ups with small transportation companies. who have trucks and cars on the roads every day. This type of customers can generate huge profits for the company.