In preparing to make an organizational decision, a manager must exert effort to research the topic he is considering. When conducting research, a manager may consider reports that are quantitative or qualitative in nature. Plano Clark and Creswell (2010) show that research is essentially about solving problems that managers perform on a daily basis. Gaining a solid understanding of the topic at hand through statistical-based research, best practices, or a literature review will help guide a manager's decision-making process. Quantitative ReportSimply put, a quantitative report presents data that can be expressed in numerical form (SUNY, nd). Bialdyga’s (2013) Brand Parity Perception Report is a quantitative report. The reason for this statement is that the results of the report come from two quantitative surveys carried out (Bialdyga, 2013). Although qualitative material is presented in this report, the author conducts research with a number of participants to complete a survey that provides the data necessary to answer the questions raised in the report (Plano Clark and Creswell, 2010 ). The measurable data collected is presented in tables and charts in the report (Plano Clark & ​​Creswell, 2010). The report seeks to provide a correlation between the different clusters described in brand parity, which also proves that it is a quantitative report (Plano Clark & ​​Creswell, 2010). Qualitative Report The leadership development report is obviously the qualitative report based on the process of elimination. Other clues that support this conclusion based on the evidence in the article are that the report reviews current literature and also highlights information gaps in current literature (Plano Clark & ​​C...... middle of article... ...try to provide managers with support, data or guides in the decision-making process Works citedBialdyga, D. (2013). German automobile - a comparative analysis of brand clusters International Journal of Management Cases, 15(4), pages 265-273. Plano Clark, VL and Creswell, JW (2010). NJ: Pearson.SUNY (nd). Retrieved from http://web.cortland.edu/andersmd/stats/qual.htmlSuttle, R. (2014) Why is the business research process necessary to help managers? from http://smallbusiness.chron.com/business. -research-process-necessary-assist-managers-1027.htmlWahat, N., Krauss, S., and Othman, J. (2013). Leadership development through workplace learning in Malaysian organizations. Asian Social Sciences, 9(5), p.. 298-306.