This theory is applied from the law of effect in which assumes that even though there is a tendency for repetition of a behavior followed by pleasant consequences , there are no unpleasant consequences (Ghillyer 2011, p. 236). There are four different types of reinforcement methods. While avoidance or negative reinforcement involves the employee avoiding negative consequences, punishment tends to verbally reprimand unwanted behavior (Lussier 2008, p. 334). However, Commonwealth does not display these methods in managing its employees. This could be due to their strong belief in positive reinforcement, as opposed to negative reinforcement. The company believes that recognizing employee performance will produce a well-supported, advanced reward program (CBA,