Men reveal themselves as “fearless, tough, decisive or action men”. They are supposed to have no fear and never show weakness. Superheroes are an example: they keep everyone safe. The media has led people to believe that the male stereotype is normal and right. Men have the main roles and have the authority. They are also presented as "idiots", forced to rely on women for everything. The image of beer, sex and sport clings to men. Negative stereotypes of men are not as common in the media as positive ones. However, if someone falls outside of these stereotypes, they are judged and criticized for it (Gender Roles). Men are, however, stereotyped in the media, but not as negatively as women. Gender stereotypes have influenced the way everyone lives their lives. They adapt their behavior, thoughts, feelings and attitudes to these general stereotypes. Individuals have learned and developed from what is considered acceptable for their gender. Wanting to fit in, people don't stray from these norms, fearing what others might think of them. Men and women are both stereotyped, but women are stereotyped more than negatively.