A study conducted by Phillipe Bernard (2012) used an approach defined as the “sexualized body inversion” hypothesis, the inversion effect follows the concept that Inverted stimuli are more difficult to recognize than upright stimuli and occur for person recognition but not for object recognition. Based on the idea that sexualized women are perceived in the same way as objects, it was hypothesized that a reversal effect would emerge in the recognition of sexualized men, but not women. It has been studied that if women are seen as objects and sexualized men as people, then sexualized female bodies will be recognized just as well when inverted as when upright (object-like recognition), while sexualized male bodies will be better recognized when standing than when standing. when reversed (person-like recognition). This is based on the fact that people are seen configurally, while objects are perceived analytically, the inversion effect can only occur in the identification of the person and not the object. Therefore, it becomes difficult to recognize faces and body postures when they are inverted rather than upright. The results of the study show that when the images were inverted, the inversion effect only applied when participants viewed images of the sexualized man. This therefore indicates that sexualized men are perceived as people on a cognitive level, while women are perceived as objects. Likewise, study participants recognized inverted females better than males. This perception of sexualized women was manifested by both male and female participants. It supports previous research by Goldenberg, Cooper, Heflick, Routledge, and Arndt (2010) in that they found in their study that when the focus is on the appearance of the target, middle of paper... L he eroticization of men occurs through the visual display of an adult when the female remains fully clothed and the man accompanies her. completely naked, she sees a contradiction with gender stereotypes, in which the gaze shifts from masculine to feminine. However, the question must be asked: to what extent do we make ourselves responsible by oppressing the other? Women fight the cause by inflicting the situation on men, which is why objectification occurs not only in women but also in men. As a result, it is likely that future generations of boys and girls will continue to emphasize sexuality rather than personal attributes. Society will also continue to perceive both sexes based on their sexual attractiveness and assets, which does not promote the end of objectification in women but rather seems to have propagated the mentality of sexual degradation to both men and women..