One of the biggest sustainable projects Target has launched is its goal to have one hundred percent of its seafood offerings be one hundred percent sustainable and traceable (“2014”). Since Target receives its fish from a supplier, it must rely on these suppliers to be able to trace the point of harvest or capture. Target has partnered with FishWise, a nonprofit organization that helps increase the supply of sustainable seafood by providing environmentally friendly tools for the seafood industry (“2014”). By improving its supply chain and processes, Target has set a goal of adopting cleaner, fuel-efficient transportation practices. To achieve this, they strategically select locations to open new distribution centers that allow distributors to travel fewer miles.