By lowering sales prices across the board, Opossumtown, Inc. reduced its inventory turnover rate, reducing the number of days to sell inventory from 174 days to 104 days ; this represents a 40% improvement. Opossumtown, Inc. also reduced the number of days it takes to collect its accounts payable from 68 to 44 days, again 35% better than the previous year. The company achieves this while reducing its debt ratio by 10% and increasing its current ratio by 25%, making it appear more favorable in terms of liquidity. As promising as this may seem, the picture is not exhaustive. Opossumtown, Inc. shows an 11% decline in gross profit and operating profit ratios, and a 3% decrease in profit margin ratio. The decline in these ratios is a result of the company's new strategy of lowering the selling price and increasing its marketing and sales expenses. Opossumtown, Inc. has made notable progress with the implementation of its new plan for 2014. However, based on the assessment of the balance sheet, income statement and ratios, the company did not achieve its goal to increase operating profit by 6% and net profit by 4%. Opossumtown, Inc. was only able to increase its operating income by a little over half a percent and its net income by