Electronic commerceElectronic commerce (electronic commerce) describes the process of buying, selling, transferring or exchanging products, services and/or information via computer networks, primarily the Internet (Turban et al., 2004). It is also the process by which commerce is carried out using electronic means to transact between businesses, customers, individuals, etc. Online, a person goes to the website of a business or person offering goods and services. CommerceWith upgrading commerce to e-commerce by offering unique features not found in many stores. These features include: Ubiquity This is where e-commerce is basically available anytime and anywhere, whether at home, at work on your computer, or using a mobile device. Global Reach: The potential market size is roughly equal to the size of the world's online population. Universal Standards The technical standards of the Internet, and therefore e-commerce, are shared by all nations of the world. Wealth Complex information and content-rich can be delivered without sacrificing their reach. InteractivityTwo-way communication in e-commerce technologies enables interaction with users and the consumer. Information Density The total quantity and quality of information available to all market participants is significantly increased and is less costly to provide. Personalization/Personalization E-commerce technologies allow merchants to target their marketing. messages to a person's name, interests and past purchases. They allow a merchant to modify the product or service based on a consumer's purchasing behavior and preferences. Social technology User content generation and social networks ...... middle of paper ...... less / non-physical transactions1. Security: Security risk in e-commerce can be: client/server risk, data transfer and transaction risk, virus risk 2. High start-up cost: - The different elements of cost involved in e-commerce are: -• connection: - cost of connection to the Internet. - this includes costs related to employee training and web page maintenance.3. Legal Issues: These issues arise when customer data falls into the hands of outsiders.4. Lack of qualified personnel: It is difficult to find qualified www developers and competent professionals to manage and maintain an online client.5. Loss of contact with customers: - Sometimes customers feel like they haven't received enough personal attention..