Social media began in 1997 with the website Six Degrees, which allowed users to create profiles and then befriend other users of their choosing. By 2000, more than 100 million people had access to the Internet and social media was booming as people more frequently began using a variety of chat rooms to make friends, date, and discuss a wide range of subjects. It was not until 2003, after the creation of the social networking site Myspace, that social media began to grow and attract more people, leading to the creation of Facebook in 2004, Twitter in 2006 and 'Instagram in 2010; As of today, Facebook is the leading social networking site with around 2,070,000,000 monthly users, followed by Youtube with 1,500,000,000 monthly users and Instagram with 800,000 monthly users. Over time, social media began to influence and contribute to the development of a variety of different industries in the modern world thanks to its accessibility to large numbers of people, of all ages, at the same time. Social media has had a great influence on the $3 trillion fashion industry, helping to promote products and increase profits. Although at first glance the impact of social media on the fashion industry may seem positive, it has destroyed many businesses, some leading to violence. This essay will discuss the use of social proof, model choice, false advertising and racism within the industry and the impact of social media use. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay For this project, I used a range of sources from across the internet, including articles from BBC News and Adweek. Founded in 1983, many of my statistics come from the British Fashion Council, an organization which "aims to promote the interests of the British fashion industry and its designer businesses by harnessing and sharing knowledge, experience and the collective resources of the sector”. In an era dominated by social media marketing, social media has a positive influence on the fashion industry and has the power to increase profits for many businesses through the psychological and social phenomenon of social proof. Social proof involves assuming that the actions of others reflect correct behavior in a given situation; This is arguably one of the most important psychological triggers in marketing because, no matter how strong of mind a person is, social media has the power to make an impact without people be aware. One of the main goals of anyone involved in the fashion industry, whether they are the designers of the clothing brand or the models who wear and promote the brand, is to follow trends, because fashion is above all a question of visuals and aesthetics. The industry uses its social media platforms to widely promote its businesses.