Garvey was a Jamaican publisher, journalist, political leader and orator who later founded the Universal Negro Improvement Association and African (UNIA). According to the author of http://www.biography.com/people/marcus-garvey-9307319, Marcus Garvey was "a supporter of the black nationalism and Pan-Africanism movements, inspiring the Nation of Islam and the Rastafarian movement" . Now that we have an idea of ​​who Marcus Garvey was, let's examine why his 1921 speech, "If You Believe the Negro Has a Soul," was effective. Garvey's speech took a pathos approach rather than an Ethos approach to attract and hold the audience's attention, as we know that racial antagonism and issues of interracial coexistence caused major controversy in the 1800s as well as 'today and Garvey knew by sight that he would find his most eager public in the United States due to the fact that large numbers of African American soldiers had returned home due to racial violence and hostility towards Americans whites after the First World War. Sensing the frustration of these troops, Garvey used an emotional approach by focusing on their problems. with sympathy and a desire for change to win over these frustrated African-Americans. Garvey's legacy continues today as his crusade inspires other leaders such as Malcolm X and Nelson Mandela. The second example of the source-message-target effect is “End the War in Iraq” by the President of the United States. The 44th President of the United States; President Barack Obama's speeches are simply delivered using a simple strategy because he is the President of the United States and automatically grabs the attention of his audience. However, this article will look at his October 2011 speech on "Ending the Iraq War Responsibly." Even though the president's message to his audience was delivered according to a philosophy