Describe the strategic management process. When strategically planning his next move, what decision choices between alternative courses of action should new TATI Director Ethan Williams consider to establish the Tasman Arts Training Institute's competitive advantage? The Tasman Arts Training Institute (TATI) is a private training establishment in Nelson, New Zealand. It is one of the best-known community schools and many professional and successful artists teach classes at TATI, giving it a reputation for progressive quality. However, TATI is currently facing financial difficulties due to low student numbers. As a result, Trust recently hired a new director, Ethan Williams, to address this issue. Ethan must have good strategic management and make good decisions to resolve these issues and make TATI a successful and viable organization. In this essay, it will be briefly described the strategic management process and the next stage of TATI. Strategic management is the process of formulating and implementing strategies in organizations. Strategy formulation is the first strategy of strategic management, which is the process of creating a strategy and involves evaluating existing strategies, developing new strategies and strategic plans. The second strategy of strategic management is called strategy implementation, which is the process of allocating resources and implementing strategies. When formulating the strategy, Ethan must identify and analyze TATI's mission. The current mission will be to resolve financial issues and develop a sustainable growth strategy for TATI to become a successful training institute in New Zealand. Ethan can use SWOT analysis to analyze the external strategy and ......paper ......on, which offers better products or even revolutionary products in the market. For example, Ethan can introduce a 3D printer to TATI so that students can make new products and sell them in TAT's retail showroom. In conclusion, if Ethan is to solve TATI's financial problems, he will need to develop a sustainable growth strategy to generate revenue outside of student activities. costs. After analyzing the external and internal environment, it was indicated that there is a potential market for a retail showroom, focused on the international and tourist market. TATI is expected to move in this direction in the future. Ethan can also use his competitive advantage, such as differentiation strategy and cost leadership strategy, to compete with other competitors. Using this strategic management process, TATI will be one of the successful and competitive training institutions in the world..