For hotels, rates are the prices offered for the rooms and services available in the hotel. Room rates have many varieties which depend on the type of room the guest wants to stay in. Basically, the bigger the room, the higher the prices. Hotel room rates may also change depending on the season. the company, whether in peak season or outside peak season. There are many types of room rates, the types of room rates are such as: • Commercial rates • Cooperation rates • Membership rates • Group rates Hotels today would merge with airlines in the framework of sales techniques. This is where airline customers would be invited to stay with the partner company which in this situation would be the hotel. An example would be when Royal Airlines enters into a partnership with the Rizqun International Hotel. This technique can only be applied to loyal customers of the hotel, it can also be available to customers loyal to the company in charge of the hotel. . The loyal hotel guest can enjoy benefits that are only available to loyal guests. This will make the hotel guests stay loyal to the hotel as they would also like to enjoy the benefits. The benefits of being loyal to a hotel can include a discounted room rate, free use of hotel facilities, a discounted price for meals at the hotel restaurant and many more. Packages are a type of promotion where the hotel wants to offer its guests a mix of products to choose the accommodation they would like to stay in. For example, the Empire Hotel and Country Club offers a flat rate promotion to everyone who checks into their hotel on Su...... middle of paper..... Statistical data is generally used to obtain information on a particular competitor or even to know which company it would be better to merge with. The same goes for hotel companies, this is called networking where they would like to form a partnership with companies that could help their business. For example, a hotel would like to have an agreement with an airline to advertise the hotel to its customers, so that the hotel can attract more customers, the airline would then receive a commission. On a smaller scale, statistical data could also be used internally, in terms of room allocation, statistical data could indicate that the department is over-purchasing some of its cleaning products and under-purchasing some of its cleaning products. The department could then adjust its purchase order in the future to reduce waste..