Advertising has changed in many ways over the years, growing and maturing to show us what we should be. Because our own self-esteem is not enough, we rely on advertising to tell us what is beautiful and what is not. Whether we realize it or not, beauty is ultimately defined for us. Products are advertised all around us, telling us that something is missing in our lives because we don't have a certain product in our possession. From makeup to plastic surgery, most of these advertisements are aimed at women. This can be demonstrated through the advertisements analyzed in this essay. Both ads depict accessible women. The old ad depicts simplicity and innocence, while the current ad shows a more complex sexual aspect. The images are described in more detail in the following paragraphs. The first advert is from Seventeen magazine from November 1980 and shows a young girl, probably a teenager. She is wearing a dark blue sweater, but in the photo you can only see her shoulder and part of her right arm. His right hand is placed behind his neck. On her wrist, she wears a thick green bracelet. She's smiling and her eyelashes are thick and thick with mascara, which is the product advertised in this photo. She has shoulder length brown and blonde hair. The ends of her short hair are curled upwards. There is white text at the top of the image that says, "Not just big lashes." Not just thick lashes. But big, thick eyelashes that don't let go. There is also similar white text at the bottom of the advert that reads: “Bring your lashes to the Maxi.” Maxi is the brand name of the advertised mascara, which is displayed in the lower right corner of the advertisement. The second ad... middle of paper ... a more sexual aspect. His eyes smile and have a look of desire. She also has her lips slightly parted, which is sexy because it almost makes you want to kiss her. The old advertising lady smiles and almost looks out of the picture. His eyes seem to convey an air of complete innocence; there's not much sexuality here. By comparing these two advertisements, one can easily determine that advertising between today and thirty years ago has changed in many ways. In the 1980s, beauty and innocence seemed to go hand in hand. Society seemed to prefer a woman who was much more innocent, vulnerable and submissive. Looking at the advertisements around us today, beauty is defined in a much different way: through sexuality and impeccable physical beauty. Perhaps you now have a better idea of ​​how beauty is defined – thanks to advertising..