In today's society, technology has become more advanced than the human mind. Businesses want to ensure their information systems stay up to date with rapidly growing technology. It is very important for senior managers and boards of directors of companies that their systems can produce the correct and best information for their company to lead to better results and new organizational capabilities. Big Data and data analytics is one of those important factors that contribute to the success of a business and the updating of its software and information systems. What are Big Data and Data Analytics? You may be wondering what big data analytics is. Well, according to SAS, the leading business analytics software and services company describes big data analytics as “the process of examining big data to discover hidden patterns, unknown correlations, and other useful information that can be used to make better decisions.” With the goal of many businesses seeking insights from the massive amount of structured, unstructured and binary data available to them to improve business decisions and outcomes, it is obvious why big data analytics is so important. “Big Data differs from traditional data collection in that it captures, manages and processes data with low latency. It is also one or more of the listed characteristics: high volume, high speed, or high variety. Big data comes from sensors, devices, video/audio, networks, log files, the web and social media, much of which is generated in real time and at very large scale. » (IBM) In other words, businesses are moving toward big data analytics that are capable of achieving faster results, but it continues to reach exceptional levels, moving faster than what 'an average person can maintain....... middle of paper......4. .3. Zavadszky, Andrea. “The New Accounting Requires Data and Analytics Skills.” Classified position. Np, November 30, 2013. Web. March 18, 2014. .4. Davenport, Thomas H., Paul Barth and Randy Bean. “How Big Data is different.” MIT Sloan Management Review. Np, July 30, 2012. Web. March 18, 2014. .5. “Big data analysis”. SAS. Np, and Web. March 10, 2014. .6. “What is Big Data Analytics?” » IBM. Np, and Web. March 18. 2014. .