Their main audience is a younger audience, from early adolescence to college age. These consumers seek the lowest prices and are willing to overlook clothing quality for this reason. In Friedman's framework, Forever 21's action is justified because the company strives to make maximum profits by purchasing from these clandestine factories. Conversely, Freeman would not justify Forever 21's actions because of the low value of the product. The product is not only made from cheap goods to increase profits, but it is also made from sweatshops and child labor, reducing its value to almost nothing. Furthermore, Kant would also not be able to justify the actions of Forever 21. Kant believes that all people should be considered equal. By exploiting the desperation of immigrants and failing to pay fair wages, factories diminish their value as human beings. They say they don't deserve fair treatment or wages. At the end of the day, Forever 21 is a business, they work to make money. Looking at their target age group and the fact that affordable prices keep customers coming back, one wonders if Forever 21 would be able to survive without purchasing from these underground factories. If they bought from ethical and fair trade factories, their prices would start to rise. The company would begin to lose its brand