1.0 Basic Concept of TrustIn this situation we need to understand the concept of trust, and we will look at the UEL website and its security level, we will try to look at the structure or the architecture of this particular website on Trust as well as how to manage risk is a way to trick computer users into revealing personal information. “In order to establish trust, there must be some binding of unique attributes in the website that will identify the unique identity. If the website has certain elements of trust, this is commonly called authentication and this will provide a trusting relationship to users” (Andert et al 2002). Trust can be defined as an integral component that involves many types of human interaction, which enable people to act under uncertainty. with negative risks (Artz et al 2007) 1.1 Meaning of trust One way we can define risk is a problem that can be avoided or mitigated. In some articles, risk can be described as a situation that would lead to negative consequences. We can define trust as a binary relationship or a set of compound binary relationships based on individual identity or validation of unique characteristics (Andert et al 2002) 1.2 Role of trust. The role of trust is to control access to the web service provider's policy in conjunction with user attributes and consists of three elements: authorization interface, authorization manager and trust manager (Marijke, 2007 )o Helps minimize misrepresentations about products and serviceso Helps encourage customers to transact business online with confidenceo There is still no single standard view of trust and some authors have defined trust as a feature and quality of security architecture.1.3 What is risk... middle of paper ...... advertising support but now things have changed, people used the website to exercise their businesses and most consumers rely on Internet transactions, therefore, computer expertise has used a technology called phishing to deceive computer users and reveal personal information as well as financial information, in this case the Attackers use this technology to steal from different customers. One of the aspects that make the consumer who does not trust the website is unauthorized access to the products and services he buys online. It is true that some online retailers can use customer information as they wish without obtaining customers' permission, such as sending information to another supplier. Luhmann suggests that if we want to reduce the complexity of human behavior, we must build good relationships with consumers by introducing “trust” (Luhmann, 1989)