Brad is looking for a job and wants free, professional help preparing for his interviews and knowing how to stand out from the large field of candidates. He knows he needs to dress accordingly and wants help on how to best dress for his interviews. The goal of the proposed content is to position Shenshi in the United States as a company here to help young American men find full-time employment. . We can do this while following the Shenshi brand experiences: Inspiration, Identity and Utility. Shenshi will be able to inspire young American men to better prepare to find (interview for) their dream careers through the proposed Sheshi Works website. Shenshi will offer identity in the fact that the target population in America is struggling (as a whole) to find full-time employment. Shenshi offers utility experience by providing these young men with fashion expertise for interviews and once full-time employment is found, there is a need to know how to dress professionally at work. The written voice is that of a young fellow American looking for work. A college-educated young man struggling to make ends meet while trying to land a full-time position.