Where will the grocery industry be in the near future?Chester Sideman and his wife Carmen were married 25 years ago. After they married, they decided they didn't want to be typical American workers who worked from 9 to 17 and retired at 55. They had always envisioned running their own business and running it in whatever form they saw fit. After much thought, they decided to create a company that reflected the times. Coming from the “hippie” era, they fell in love with the idea of ​​running a grocery store that offered a healthy alternative to the grocery shopping experience. A few years after opening, Chester and Carmen began to notice a trend. They could see that their health food store was starting to gain popularity with locals here in San Francisco, as many were from the same era. Seeing this, the couple decided that they needed to expand and take full advantage of their popularity. They first decided to expand into a nearby store that had gone bankrupt. With this extra space, they were able to triple their size and offer a huge variety of products related to the store's theme. With the added size, they also found they needed help with the day-to-day operations of running the store. That’s why they hired Craig Premer. Craig was a grocery industry professional who had been in the business for years. He was also able to see the great potential of this store. After five years of Craig taking control of running the store, he had implemented every idea he had to help build the grocery store. At that time, the store was doing very well. Profit was double what it had been before Craig arrived, but it was starting to stabilize. Craig noticed this and had a conversation with Chester and Carmen. Craig: Chester, we need to re-evaluate what you want from this store at this point. I understand that this store has been doing very well over the past few years, but with increased competition from stores like Whole Foods and Rainbow Grocery, I think changes need to be made. Chester: I know our profits are doing well. and have started to stabilize, but do you think big changes need to be made?