My father, a successful business owner, taught me everything I know about customer service integrity. I observed him since the age of fourteen, when we started working together in the workplace, how he interacted with his customers. I saw the positive feedback the company received and knew they must be doing something right. I took that and ran with it. I am an aspiring cosmetologist; small business is all my attention if I want to succeed. I feel like being trustworthy is extremely vital in this industry. It's a delicate balance between opinion and sales. If I want to make money, I have to decide what is best for my client's physical well-being and confidence. I have to help him make a decision based on a number of details. If I don't help them feel 100% confident and just do what I want them to spend, am I really fulfilling my true purpose as a