Marketing has been described by many businessmen and experts as the backbone of any business activity or idea. No business in the world has reached its peak performance levels without a comprehensive and strategic marketing plan. It is also worth noting that thousands of businesses have crashed and collapsed due to poor marketing approach and skills. Understanding marketing principles is therefore a key step to achieving greater heights of business performance. This is a special recipe for achieving individual and organizational success, regardless of the nature of the assets involved. This essay explores marketing as an important business tool. He gives various definitions, including the importance of adopting marketing ideas. To achieve these goals, it incorporates several examples showing how businesses use marketing to achieve success. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get an Original EssayWhat is Marketing? There are many definitions that have been proposed by different people around the world throughout business history. Marketing encompasses any activity carried out by an individual or organization in order to place a given product in the hands of all potential customers (Silk and Harvard Business School. Press, 2006). It covers a wide range of disciplines including pricing, public relations, packaging, sales and distribution. Since any product produced by any company, it is absolutely necessary to ensure that people, or even all businessmen. This therefore means that you have to find the right people to convince and with their confidence in a given product. However, it is important to develop a marketing idea based on potential customers rather than any other person. Marketing can also be defined as business activities which, together with other strategies, result in the availability of manufactured products to customers while making a profit. According to this approach, marketing involves a broad area of ​​activities aimed at getting the product into the hands of potential consumers (Silk and Harvard Business School. Press, 2006). The field of marketing therefore involves the initial stages of designing products that would be attractive and winning to customers through pricing and marketing research, among other tools. Another way to make a product known to potential customers and the entire public domain is through promotions which are mainly carried out through marketing communications, public relations and the overall advertising process. Setting the price of basic products and making it known to customers is also essential to ensure good public awareness. I would define marketing as the entire process of introducing, promoting, selling and distributing products to customers. Since customers are key stakeholders of the business, it is essential for an organization to adopt a marketing plan that gains enough customers. Based on its total needs, there is no doubt that marketing as a business is of incredible importance. There are several marketing strategies proposed by prominent and successful personalities. One of the main importance of marketing is creating public awareness about the products, which is the main objective of a marketing strategy (Exforsys Inc). This can be achieved through vigorous programs of.