Pepsi CoIn the early 1890s, a pharmacist named Caleb Bradham concocted a recipe called "Brad's Drink" consisting of sugars, soda water, rare oils and a nut containing caffeine called kola. In 1898, the drink was named Pepsi-Cola, incorporated in North Carolina in 1902 and the formula patented in 1903. After two decades of expanding its business, Pepsi-Cola declared bankruptcy and was sold to Roy Megargel to form Pepsi -Cola Corporation. Less than a decade later, Pepsi-Cola declared bankruptcy for a second time. In 1931, this allowed Charles Guth, a businessman who supplied the syrup used by Pepsi, to purchase the company from Roy Megargel. Guth initially had no success with Pepsi and even offered to sell the brand and recipe to the Coca-Cola Company. "Coke" refused to buy twice bankrupt and struggling Pepsi. This prompted Guth to use the laboratories, chemists and resources of Loft Candy Company, his employer, to refine the recipe for Pepsi-Cola in an effort to improve sales. After some clever price promotions, Pepsi made profits of more than two million dollars and became the second largest cola company in the United States. Meanwhile, Loft Candy Company was engaged in a legal battle with Charles Guth for using company resources for his personal advantage, thereby violating his duty of loyalty. Loft Candy Company won the legal battle and became the owner of Pepsi-Cola Corporation. The company's trust now rested in the hands of many wise business leaders. Pepsi changed its focus from a beverage company to a food and beverage company when it merged with Frito-Lay in the mid-1960s. Frito-Lay was also the product of a merger between two dominant companies of snacks, the Frito company and the HW Lay company. Middle of paper He tried to be as successful as his older brother, but he always failed. I was completely wrong. Pepsi is not just a soft drink company like I originally thought. Even though Coca-Cola soft drinks have a 17% market share and Pepsi soft drinks 9%, Pepsi stock trades in the mid-80s while Coke stock trades in the 40s. Plus, Pepsi manages to balance the composition of its net revenues. 49% of its net revenue is generated by its beverage industry and 51% by its food industry. Globally, 49% of its net revenue mix is ​​generated outside the United States. The remaining 51% is generated in the United States. Pepsi is the largest food and beverage company in Russia, India, the Middle East and the United States. They are second in Mexico and gaining ground in Brazil. Their brands account for $22 billion in estimated annual retail sales..