Is it in you? Have you ever wondered if Gatorade really gives you a competitive advantage over H2O (water) during a sporting event or workout? I have seen countless advertisements and have always thought about this idea; Can this sports drink really give you the edge you need? I mean, professional athletes from Michel Jordan to Tiger Woods have endorsed this drink and given it the reputation it has today. I myself believed that water was better than Gatorade until I wrote this article. Now, I believe Gatorade has far more nutritional value than water because it provides essential minerals, carbohydrates, and electrolytes. Early summer about forty-eight years ago, in 1965, University of Florida assistant football coach Dwayne Douglas sat down and wondered why. so many of his players suffered from heatstroke and heat-related illnesses during games or practices. So he went to university doctors and asked them to figure out why this was happening. Shortly afterward, it was discovered that two key factors were causing these conditions in Florida Gator players: the fluids and electrolytes that players lost during events were not being reintroduced to the body, and the massive amounts of carbohydrates that the players consumed. The bodies used for energy were not replenished. So he decided to create Gatorade. There are a lot of gurus who will sit down and tell you that water is natural and that it is the best thing you can ever put in your body, but let's be real, I would prefer scientifically proven research to " someone's word any day. (Rovell 58) So, this begs the question: what is Gatorade? Gatorade is the name of a popular sports drink that is often consumed and endorsed by athletes who take function properly. To help replace sweating electrolytes, the Gatorade recipe includes a carefully balanced blend of these same electrolytes to keep the body hydrated and functioning properly. This is essential in environments where the body is pushed to its limits athletically. With this evidence, Gatorade is the most essential drink on the planet when it comes to revitalizing and replenishing the body. This is why top athletes in professional sports endorse and use this product. The Gatorade commercial asks, “Is it in you?” » Gatorade and many other sports drinks have become a very large part of today's sports market, and that seems to be for good reason. Research has confirmed that, for the most part, the claims made by companies like Gatorade about the effectiveness of their sports drinks are true. Gatorade is a useful sports drink.