Situation AnalysisAbout Blendtec• Blendtec sells professional and home blenders. It is a division of K-TEC, INC.• The founder of Blendtec is Tom Dickson who founded the company in 1975.• In 1975, the first blender was created to make bread in minutes.• Development of • an automatic kneading function on the mixer. • Improvements include: square pot shape, which improves the mixer. • They design, manufacture and assemble their blenders in the United States with over 80% domestic content. • Blendtec stands out for its Will It Blend? Viral marketing campaign in which Dickson mixes different products including iPods, iPhones, marbles, golf balls, remote controls and more. • Long before Will It Blend? The series exploded on YouTube, with Tom Dickson mixing 2x2s with his blenders to determine their capacity. • In July 2013, Blendtec won the 2013 Gold Innovation Award for the innovations brought by Blendtec's Signature Series™ and Stealth® blender lines . The problem/opportunity (including competitors and industry)• Blendtec is lagging behind its competitor in the small kitchen appliance category.• After the CEO leaves, there is a need to fill a deficit major communication channel between the company and the public.• You have to find new ways to market to your audience to keep the public engaged and committed to the brand while investing in future generations. • Vitamix is ​​Blendtec's biggest competitor, but there are other companies that make other blenders for small kitchen appliances. o Other competitors include: Hamilton, Kitchen Aid, and Breville.• Opportunities include: Vitamix and Blendtec are the two largest companies that provide a blender that can break down food and bring all of its nutrients together. Media CoverageBlendte..... . middle of paper ...... ingredients in tableware• Blendtec offers 8 years warranty on the products which means it is cost effective• Blendtec offers the latest technology in the latest fashion trends• Blendtec offers an easier way to stay healthy while being cost effectiveFamilies/Parents:• Parents can use Blendtec blenders to show their children how to live a healthier lifestyle. • Eating fewer processed foods reduces obesity rates in America. • Families can reduce high risk factors, such as cardiovascular and metabolic diseases, through eating. better food and a better lifestyle.Health-conscious adults: • Blendtec makes it easier to stay in touch with the latest healthy lifestyle trends (paleo, vegetarian, vegan) • Good nutrition will keep you healthy good health, which will result in fewer missed work days. • Fresh, unprocessed foods will reduce your risk of diabetes and becoming obese..