Non-financial performance indicators also used in non-performance measures. In this case, while measuring, profit cannot be ignored since it is the main objective of any business organization. Examples of non-financial performance indicators/measures are  Measures of customer satisfaction, e.g. repeat customers, reduction in complaints.  The use of resources, for example machines. be used during all available hours and produce as efficient an output as possible quality measure, e.g. reduction of compliance and non-compliance costs. These can be grouped into two parts: quality and productivity.•