There have been many events throughout music history that have shaped how what becomes popular and what is considered "appropriate" in terms of the music we should consume. In 1991, Lollapalooza, a multi-city traveling festival in the United States showcasing alternative culture, now changed the way music was consumed. With the popularity of the festival and the spotlight on the alternative culture it represented, the music industry took notice, not long after the festival and the explosion of alternative music hit mainstream music culture. New bands like Nirvana, Pearl Jam, Alice in Chains, Soundgarden, Stone Temple Pilots, and bands that had been around for a while but had a smaller, marginalized audience like the Red Hot Chili Peppers found mainstream success in an environment post-Lollapalooza musical. The influences of these groups still resonate through the music heard today, and without Lollapalooza, there would not have been the event that signaled to music industry decision-makers that this type of music could be popular with masses. The article will discuss alternative music culture and Lollapalooza in the context of cultural analysis, drawing on the work of Raymond Williams and Martha Gever. This article will first explore what alternative music culture is, then this article will discuss the importance of Lollapalooza to the alternative music culture movement, the second half of the article will apply the concepts of the aforementioned authors to the culture alternative music and Lollapalooza. Although this analysis, this article will unveil how alternative music culture can be used to illustrate how previously marginalized groups of people, such as those who belonged to alternative music culture, can...... middle of paper ... ... Temporarycultures, edited by Russell Ferguson, Martha Gever et et al, 191-202. New York and London: The New Museum of Contemporary Art and MIT Press, 1996.Moore, Roger. “Alternative to what?” Deviant Behavior 26, no. 3 (2005): 229-252. http://dx.doi.org/10.1080/01639620590905618. Mullen, Bredan. Whores: An Oral Biography of Perry Farrell and Jane's Addiction. Cambridge, MA: Da Capo, 2005. Pavaz, D. “Heady Lineup Thrills Lollapalooza Fans.” Seattle PI. August 25, 2003. http://www.seattlepi.com/pop/136423_lollapalooza25q.html (accessed March 3, 2010). Pavaz, D. “Lollapalooza: Then and Now.” Seattle PI. August 23, 2003. http://www.seattlepi.com/pop/136299_lollapalooza23.html (accessed March 3, 2010). Williams, Raymond. “Culture is ordinary.” In The Raymond Williams Reader, edited by John Higgins, 2-24. Oxford and Malden: Blackwell, 2001.

Essay / There have been many events throughout music history that have shaped how what becomes popular and what is considered "appropriate" in terms of the music we should consume. In 1991, Lollapalooza, a multi-city traveling festival in the United States showcasing alternative culture, now changed the way music was consumed. With the popularity of the festival and the spotlight on the alternative culture it represented, the music industry took notice, not long after the festival and the explosion of alternative music hit mainstream music culture. New bands like Nirvana, Pearl Jam, Alice in Chains, Soundgarden, Stone Temple Pilots, and bands that had been around for a while but had a smaller, marginalized audience like the Red Hot Chili Peppers found mainstream success in an environment post-Lollapalooza musical. The influences of these groups still resonate through the music heard today, and without Lollapalooza, there would not have been the event that signaled to music industry decision-makers that this type of music could be popular with masses. The article will discuss alternative music culture and Lollapalooza in the context of cultural analysis, drawing on the work of Raymond Williams and Martha Gever. This article will first explore what alternative music culture is, then this article will discuss the importance of Lollapalooza to the alternative music culture movement, the second half of the article will apply the concepts of the aforementioned authors to the culture alternative music and Lollapalooza. Although this analysis, this article will unveil how alternative music culture can be used to illustrate how previously marginalized groups of people, such as those who belonged to alternative music culture, can...... middle of paper ... ... Temporarycultures, edited by Russell Ferguson, Martha Gever et et al, 191-202. New York and London: The New Museum of Contemporary Art and MIT Press, 1996.Moore, Roger. “Alternative to what?” Deviant Behavior 26, no. 3 (2005): 229-252. http://dx.doi.org/10.1080/01639620590905618. Mullen, Bredan. Whores: An Oral Biography of Perry Farrell and Jane's Addiction. Cambridge, MA: Da Capo, 2005. Pavaz, D. “Heady Lineup Thrills Lollapalooza Fans.” Seattle PI. August 25, 2003. http://www.seattlepi.com/pop/136423_lollapalooza25q.html (accessed March 3, 2010). Pavaz, D. “Lollapalooza: Then and Now.” Seattle PI. August 23, 2003. http://www.seattlepi.com/pop/136299_lollapalooza23.html (accessed March 3, 2010). Williams, Raymond. “Culture is ordinary.” In The Raymond Williams Reader, edited by John Higgins, 2-24. Oxford and Malden: Blackwell, 2001.

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